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You’ve come across terms such as account matching or lead matching on numerous occasions, but you’re not sure what they mean or why they’re so important? Don’t worry, and you're not the only one. This has become such a popular subject lately yet it's so difficult to find posts that explain this subject in a way that's easy to understand. That's about to change. In this post, we’re going to discuss lead to account matching and its importance. What is...

Influence marketing is a great marketing strategy. The reason behind this is simple – since as far back as you can look, consumer behavior has been heavily influenced by word-of-mouth, and influence marketing provides exactly that. What are the things to consider before using this form of strategy? What are the benefits? Some of them are mentioned below: 1.Third party evangelism When you directly approach a consumer, they will not place their full faith in you, because you are part...

In recent times, the need for evaluating organization and structuring of operations has gone up. Not just this, delivering what has been said to a best practice has become a challenge in itself. This is happening because of some strategic shifts in consumer behavior. According to BrightLocal’s Local Consumer Review Survey, 79% online shoppers trust online reviews. Also, over 70% of the people surveyed admitted that these online reviews have a positive effect on their buying habits. Today, people trust...

Having a B2B company means that you need to look at your marketing strategies a bit differently. With a target audience that doesn’t consist of simple consumers, you will need to stand out to give other businesses what you have. Is your company looking for the right performance metrics on which it can base its performance? Here is a look. 1. Engagement The motive is not only to draw consumers to your site, but the motive is also to make...

B2B is quickly transforming and adapting to better and more sophisticated ways of analysis and marketing campaigning. Technology advances have only helped in this endeavor. In such a favorable environment, how can you make the most of advanced analytics? How can you use such analysis practically? Every company, after all, faces the need to match names and random lists together properly to understand coherence. This Fuzzy match company name enables organizations to better lead scoring, implement better strategies and do...

You should not proceed to buy open source data quality software simply by reading the very title of this write out. It is very important to know what exactly this software is and do a little research on them. Many people are there who look for low-cost software for identity resolution. Open source data quality software is the perfect pick for them. These kinds of software are the most advanced tools meant for matching company names through Vyakar. The open...

It seems that everything is connected to everything in this world. For an effective businessman, his email, his LinkedIn account, all his customers are connected to each other. However, it is not possible and also not an easy way to identify and see the links. For this one needs a tool or way to identify these connections simply. Once the relationship between datasets are identified and analyzed it will also help people to improve their marketing strategy, to manage a...