The importance of marketing automation platforms for organizational development, growth, and success of both big and small businesses is truly immense. Regardless of the industry or size of the business, proper marketing strategy is vital for revenue growth and survival in the competitive market today — trends in the marketing world change parallel to the latest breakthroughs in technology. Seemingly tedious tasks are simplified with the use of automation tools in marketing, and that's exactly the main purpose of this...
6 Benefits of Account Based Marketing Strategy
June 3, 2019
Account based marketing strategy is defined as a tactical approach to a business marketing that relies on account awareness where a company, organization, or a business considers and communicates with an individual prospect as a market of one. To clarify, the key business accounts are marketed directly in the form of units of one rather than one-to-many approach. Unlike other strategies which strive to include as many accounts as possible, the ABM revolved around resources and defined a set of named...
With the ever-growing competitiveness in the business world today it has become crucial to plan carefully every step you take. The goal is to get more leads and turn them into customers, retain those customers, and increase revenue. There are many ways to make that happen, but it all comes down to sales and b2b marketing operations. In fact, these operations are a must for every serious company, big or small, to survive and dominate the market and their competition....
Principles of Revenue Operations (RevOps)
April 11, 2019
Tough and competitive business world requires constant effort to stay on top of the latest trends in order to become and remain successful. Various methods and strategies are used today, and new ones emerge regularly with a goal to get the most out of marketing strategies and make the performance more effective. One of those methods includes revenue operations. Such a frequently used term yet it’s largely misunderstood. What’s all the fuss about rev operations? Find out below. Revenue operations...
Not Sure You Need Lead to Account Matching? Read This!
December 11, 2018
You’ve come across terms such as account matching or lead matching on numerous occasions, but you’re not sure what they mean or why they’re so important? Don’t worry, and you're not the only one. This has become such a popular subject lately yet it's so difficult to find posts that explain this subject in a way that's easy to understand. That's about to change. In this post, we’re going to discuss lead to account matching and its importance. What is...
B2B Marketing Influence – Dimensions to consider
October 29, 2018
Influence marketing is a great marketing strategy. The reason behind this is simple – since as far back as you can look, consumer behavior has been heavily influenced by word-of-mouth, and influence marketing provides exactly that. What are the things to consider before using this form of strategy? What are the benefits? Some of them are mentioned below: 1.Third party evangelism When you directly approach a consumer, they will not place their full faith in you, because you are part...
The Four Pillars of B2B Demand Generation Reporting
October 29, 2018
In recent times, the need for b2b demand generation reporting, valuating organization and structuring of operations has gone up. Not just this, delivering what has been said to a best practice has become a challenge in itself. This is happening because of some strategic shifts in consumer behavior. According to BrightLocal’s Local Consumer Review Survey, 79% online shoppers trust online reviews. Also, over 70% of the people surveyed admitted that these online reviews have a positive effect on their buying habits....
Top 5 B2B Marketing Plan and Metric
October 29, 2018
Having a B2B company means that you need to look at your b2b marketing plan or strategies a bit differently. With a target audience that doesn’t consist of simple consumers, you will need to stand out to give other businesses what you have. Is your company looking for the right performance metrics on which it can base its performance? B2B marketing plan - Here is a look. 1. Engagement The motive is not only to draw consumers to your site,...
Art of B2B Marketing Analytics
October 29, 2018
B2B is quickly transforming and adapting to better and more sophisticated ways of analysis and marketing campaigning. Technology advances have only helped in this endeavor. In such a favorable environment, how can you make the most of advanced analytics? How can you use such analysis practically? Every company, after all, faces the need to match names and random lists together properly to understand coherence. This Fuzzy match company name enables organizations to better lead scoring, implement better strategies and do...
Open source data quality softwares are the most effective softwares for name matching
October 29, 2018
You should not proceed to buy open source data quality software simply by reading the very title of this write out. It is very important to know what exactly this software is and do a little research on them. Many people are there who look for low-cost software for identity resolution. Open source data quality software is the perfect pick for them. These kinds of software are the most advanced tools meant for matching company names through Vyakar. The open...